Yebo Fresh is an award-winning platform on a mission to provide the South African General trade with an optimized supply chain and connect GT entrepreneurs with high quality goods and services through their smart technology.
In December 2024, Smollan completed its acquisition of Yebo Fresh.
This partnership sets a new standard for General Trade. We bridge the gap between brands and independent businesses by digitising the market, combining advanced technology, deep market insights, and unparalleled reach to unlock growth and drive a smarter, more connected economy.
The company started at the end of 2018 when Jessica Boonstra (Founder & CEO) and British entrepreneur, Stefan Allesch-Taylor decided to address the challenges and opportunities of food supply in South Africa’s townships. Jessica & the Yebo Fresh team have dedicated themselves to addressing the struggles of half a million township entrepreneurs and community organizations who face increased product cost due to travel, as well as lost trading time in acquiring the goods they need to be competitive against the more formal retailers and outlets.
Yebo Fresh now operates in 6 provinces, with a dedicated field team of over 180 agents and connects more than 53,000 entrepreneurs with an ever-expanding offering underpinned by industry leading technology and unparalled data insights.
