About Us

Yebofresh is a new online shopping service, delivering popular groceries straight into areas that are generally unserved by most formal retailers. Our unique business model and partnerships with manufacturers allow us to deliver top quality products and A-brands at extremely competitive prices. Yebofresh serves Imizamo Yethu, Langa, Khayelitsha, Mfuleni and Gugulethu and following recent seed funding, is rapidly expanding across the greater Cape Town area.

The Team

Jessica Boonstra

Jessica Boonstra

Founder

Our CEO with over 15 years of experience in logistics, online retailing and business strategy. Passionate about customers and about making a positive impact.
Nathi Rele

Nathi Rele

Warehouse manager

With years of warehousing and e-commerce experience under his belt, Nathi and his team have a relentless focus on getting that 100% completeness and perfect quality right for our customers.
Catherine Waldemar Brown

Catherine Waldemar Brown

Merchandising

Catherine has an incredible nose for finding the right products and making deals with leading suppliers so that our customers get superb quality for a great price.
Siphesihle Blayi

Siphesihle Blayi

Head of sales

Our man in the field who can turn every frown upside down with his warm smile and deep understanding of our customer’s needs and wants.
Faith Depa

Faith Depa

Customer service

Responsible for customer service, Faith ensures that all orders are processed perfectly from first contact to delivery.

Gary Lomberg

Head of tech development

Gary is the main mastermind behind the tech that makes it all possible.  ‘Building the plane while in full flight’ -and growing fast- is his specialty.